I went home and thought some more about our story in progress, and I realized something. Remember how we said that it might not make any sense that the character would sell his soul in the first place? Well, perhaps what we are missing is his point of no return. Basically, like in any classic story, we need something to happen so that he cannot go back to the way he was/is. So maybe the Duende commercial should come after he sees the devil’s informercial, or maybe some author gets published because of this marvel of technology sending him in a rage. Something that finally convinces him to call the number he has.